POPmedia Brands, Inc is committed to protecting and safeguarding consumer privacy on the Internet, especially for children. We are providing this privacy policy ("Privacy Policy") to help assure a rewarding experience for our visitors. This Privacy Policy describes the information practices of our web site - including how we collect, use and disclose the personal information provided to us on The Beatrix Girls’ web site. We may at our sole discretion edit this Privacy Policy from time to time. Any changes to this Privacy Policy will be posted on this page. For material changes, we will send a notice to the parent email address on file. We encourage parents or guardians to regularly monitor and supervise their children's on-line activities.

1Do we collect information from you to use or register on our site?

During your initial registration process, we directly collect data elements such as: a parent's or guardian's email address, the child's desired account name, and the child's password. The Site may require children users to provide a parent or guardian's valid email address in order to register. We use this information to:

  • Notify the parent or guardian about our privacy practices,
  • Request a parent or guardian’s permission for activation of certain features
  • Send the parent or guardian other communications about the child’s account on the Site
  • For the other purposes described in this Privacy Policy.

Certain features on the Beatrix Girls site may require parental approval. If a child requests the use of one of these features, the parent will receive an email requesting approval to authorize their child’s account for this feature. The Site does not condition a child's participation in an online activity on the child's providing more personal information than is reasonably necessary for that activity.

2What types of community or social features do we offer you on our site and how do             we keep these areas safe?

We may offer blogs or other public forums, as well as other features where you may provide us with submissions, but we take measures, including live moderation, to prevent users from communicating personal information through these public forums.

3Do we collect information from you using cookies or other web technologies?

When visitors come to the Site, we may passively collect certain non-personal computer information, such as the type of computer operating system (e.g., Windows or Mac OS), the web browser (e.g., Safari, Internet Explorer) being used, the frequency with which visitors visit various parts of our sites, and information regarding the Internet service provider, in order to make the Site more interesting and useful to you and for various purposes related to our business.

We may collect this non-personal information through the use of software technologies such as unique identifiers or "cookies." Cookies are small text files that we place in visitors' computer browsers to store their preferences. Cookies are widely used, and most web browsers are configured initially to accept cookies automatically. Regardless of whether you are a registered user of our Site, the Site may attempt to install cookies when a user arrives at our Site. Some of these cookies are a type called "persistent cookies," that remain in your computer's memory and identify you whenever you visit our Site. These cookies are necessary for the Site to "remember" selections you have made and to present you with the same view of the Site from visit to visit.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Safari or Internet Explorer) settings. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies settings. If you turn cookies off, you won't have access to many features that make your Web experience smoother, and some of our services may not function properly (for example, the Site won't "remember" certain settings from visit to visit).

4Do we offer other features on our site that ask you to provide information?

We may request a user name or e-mail address when a user sends an email through the "Contact Us" portion of the Site so that we may respond to the inquiry. We collect the user name or e-mail address for the sole purpose of responding directly on a one-time basis to a specific inquiry and then delete the information once the inquiry has been resolved.

For some of our online activities, such as polls or surveys, we may ask users to provide information such as favorite Beatrix doll, state or country of residence, and where you purchased your doll.

Certain features of our site may require financial information from parents. We do not use this financial information for any purpose other than processing payments. The financial information that you enter is not stored by POPmedia Brands, but, instead, is retained by our payments processing vendor for the purpose of processing credit card payments made to POPmedia Brands.

Consent To Processing In The United States

By providing any personal information to the Site, all users, including, without limitation, users in Canada and the member states of the European Union, fully understand and unambiguously consent to this Privacy Policy and to the transfer of such personal information across international borders in accordance with POPmedia Brands's standard operations, including the collection, storage, and processing of such information in the United States of America. Collection, storage and processing of personal information, including the onward transfer of such information, will be subject to the laws of the United States and no other country's laws.

5With whom do we share your information?

We do not allow third-party companies to solicit or to advertise to our users directly, and we do not provide any user’s personal information to any third party for that third party's direct marketing purposes.

Certain personal information regarding our users may be shared with outside vendors, including but not limited to, credit card processors, These vendors are prohibited to share any of that information with any other party or to use it for their own purposes.

We may disclose information where we are required to do so by law, for example, in response to a court order or a subpoena, or where we disclose information to service providers or other companies who provide support for the operations of our Site and who are contractually obligated not to use and not to disclose the information for any other purpose. To the extent permitted by applicable law, we also may disclose personal information in response to a law enforcement agency's request or if we feel that such disclosure may prevent the instigation of a crime, facilitate an investigation related to public safety or protect the safety of a child using our website, protect the security or integrity of our website, or enable us to take precautions against liability.

If we sell all or part of our business or make a sale or transfer of our assets or are otherwise involved in a merger or business transfer, we may transfer personal information to a third party as part of that transaction, to the extent permitted by applicable law.

6How do we keep your information secure?

The security of your personal information is important to us. We have put in place physical, electronic, and managerial procedures to safeguard your personal information and help prevent unauthorized access to and maintain data security of the information we collect online.

You should never share your password with anyone else and you should always logoff before leaving your computer. If you believe someone has unauthorized access to your password or account, please contact us promptly. We cannot protect against all threats, particularly threats to your computer from other sources on the internet. We encourage you to protect your computer with up-to-date anti-virus and anti-spyware products, and to practice safe computing practices when you are online. For additional tips on safe computing practices, visit the FTC's OnGuard Online page at

7Contact Us

Please contact our Privacy Director if you would like to access the personal information that we have collected online from you or your child, correct factual errors in such information, request to have this information deleted, or request that we no longer collect or maintain such information.

Please be sure to include your email address and a telephone number where we can reach you. To protect you and your child's privacy and security, we will take reasonable steps to help verify your identity before granting you access to the personal information that we collect and maintain about you or your child.

If you have any other questions or wish to send us comments about this Privacy Policy, please send an e-mail with your questions or comments to

The Beatrix Girls website is certified by the kidSAFE® Seal Program. The kidSAFE Seal Program is an independent certification service and seal program that reviews and certifies the safety practices of children-friendly websites and applications, including kid-targeted game sites, virtual worlds, social networks, PC and mobile apps, web-connected devices, and other similar online and interactive products. Click on the seal or go to for more information.